Project Professor


Current Position

Professor International Business History Erasmus University

Research Activities and Interests

Ben Wubs is engaged in various research projects related to multinationals, business systems, transnational economic regions, Dutch-German economic relations, and the transnational fashion industry. In 2008 he published International Business and National War Interests. Unilever between Reich and Empire (Routledge) and in 2009 (with Keetie Sluyterman), Over Grenzen. Multinationals en de Nederlandse Markteconomie (Boom). As an Erasmus Fellow (2008 to 2012) he did research into The Dutch Big Four in Germany: AKU, Royal Dutch Shell, Unilever and Philips, 1920-1960. He co-supervised (with Hein Klemann) a NWO funded project on Rotterdam and its German hinterland called Outport and Hinterland, 1870-2000. Furthermore, Wubs is secretary of RHINe, i.e. a collaborative network of economic, business and technology historians consisting of scholars from various universities in Germany, France, Switzerland, United Kingdom, Japan, Denmark, United States, and the Netherlands In addition, he is council member of the European Business History Association. In 2013, his Anglo-Dutch-Norwegian consortium received a HERA II grand to do research into the transnational connections of Fashion industry since 1945. At the Erasmus University he started a subproject: Building brands and fashion fairs. Transnational networks in the fashion industry in Europe which explores Fashion Fairs and Fashion Prediction Companies in Europe after 1945.

Wubs teaches various subjects at the Erasmus University, including International Business and Nation States, Business History of Fashion, Rise and Fall of the American Empire, and International Relations Theory. Furthermore, he is involved in an Erasmus Mundus project GLOCAL (Global Markets and Local Creativities), an International Master set-up by University of Glasgow, University of G?ttingen, University of Barcelona, and Erasmus University Rotterdam.


2006  PhD Erasmus University Rotterdam
1989  MA (doctoraal) Economic and Social History, Utrecht University
1981  Propedeuse Hogere Landbouwschool, Groningen

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