Month of Issue

December 2021


Post-Colonial Organizational Learning for Internationalization: A Case Study on Malaysian Family Business Selangor Pewter Co. (1965–1980)


Yen Nie Yong


Graduate School of Economics, Kyoto University


entrepreneurship; organizational learning; medium-sized family business; Malaysia; post-colonial industrialization


Through the case study of Selangor Pewter Co. for the years 1965–1980, this paper analyzes how a family business in pewter manufacturing established pathways to internationalization through craft-based products. In the absence of the institutional environment that has yet to be developed in the home country, the company created for itself a cluster of networks of designers, jewelers, pewter makers, retailers, and distributors that provided know-hows on product design from other product categories such as jewelry. This enabled the company to respond to design theft and copying, dynamic changes in market demands and create new uses and meaning for pewter for international markets. The family business also used internationalization strategies to protect its ownership from outsiders, demonstrating the diverse uses of internationalization beyond company expansion.